Position - Performance Strategy Analyst

Position Detail

Position NamePerformance Strategy AnalystFunctional AreaPerformance Strategy
LocationBaltimore, MD, USAJob TypeFull Time

Job Description

Job DescriptionThe Performance Strategy Analyst (PSA) will manage digital advertising campaigns, consult with international brands and ad agencies, and support Exponential’s sales strategy. In a typical week, you might travel to meet with Fortune 500 companies, analyze data and develop campaign strategies to increase sales, and work with our sales team to determine which of our products to sell to meet our client’s challenges. We’re a team of ten professionals with backgrounds ranging from Journalism to Finance, and we’re proud of our “startup culture” despite being a multinational company. We hire all backgrounds, but we require strong analytical and quantitative skills. Just bring an interesting perspective, and an interest in business strategy, problem solving and client-facing communication. You don’t have to know digital advertising to be hired. None of our team members came from this industry.

Management and oversight of ~$5MM in revenue
Management of our Tier 1 and Tier 2 (largest) clients and campaigns
Develop expertise in marketing and digital advertising, especially Display, Video, Mobile, and OTT/CTV.
Identification of macro risks/opportunities to our business
Meet with strategic clients, and national ad agencies, to consult on digital advertising, business challenges, and revenue growth
About 10% travel expected. Roughly 1 – 2 trips per quarter, with potential to increase
Collaborate with sales teams to develop solutions and sales strategy
Collaborate with sales teams by selecting, recommending, and pricing products
Work closely with senior leaders and executives to inform company strategy

Bachelor’s degree. Any majors welcome, but most PSAs have quantitative backgrounds and experience.
Common majors include engineering, economics, math, and finance. We value different perspectives and have hired journalists, professional poker players, consultants, etc.
Entry level position. Recent grads welcome to apply. No experience required but most applicants have had internships or major school projects using relevant skills. Max 2 – 3 years’ experience.
Excellent communication and presentation skills
Solutions-oriented temperament and the ability to stay positive in a fast-paced environment
The ability to thrive in a culture where hard work and a laid-back, family environment go hand in hand
Negotiation skills
Mid-level Excel skills—pivot tables yes, VBA no
Strong desire to solve complex quantitative problems